The Brainpower it Takes To Buy a Salad

Purchases are made almost daily. This means decisions, and the process to reach those decisions, about buying also happen every day without even realizing the journey the mind takes to reach its destination.

Bryan Eisenburg feels there are twenty reasons or categories to why people make the purchasing decision they do. He starts with the most realistic reason of “basic need”. I am going to take you on a little journey myself of a purchase I have made that fits this category. A salad. So this little green wonder is simple enough, but the ridiculously quick process of thought my brain went through to reach this leafy conclusion includes more than what can fit under the basic need category.

Image from: google

The first question that can be asked about a purchase is if that purchasing decision was rational or emotional. In this instance both are arguable. Boundless explains that a rational decision is one that is a multi-step process for making choices between multiple alternatives. There were many alternatives I could have taken besides choosing the compilation of greens, chicken, and cheese. My decision for this particular dinner choice was also motivated by emotion. On that particular day I had worked out in the morning, I am trying to eat healthier, and I was in a hurry, and could easily take the salad to work. Thus both rational and emotional!

I chose my particular salad because I could see it through the packaging (a necessity when purchasing most healthy food). In terms of other salads there were none on that day, but the salad looked fresh and appealing. Who really knew so much thought went into purchasing dinner with no other actual salad options?! Imagine the brain power expended at big purchases that aren’t solely need based! Makes me feel the need to take a nap just thinking about it!


About lwille01

In terms of who I am the answer is both simple and intricate as is the case with most other human beings. My hometown is a really small village called Metamora. Involvement has always been a constant in my life, and In high school I played sports such as volleyball and track and participated in all the shows in the music program such as musicals, madrigals, and jazz choir. This busy activity base set me up for my college schedule. I played volleyball freshman through junior year, and am heavily involved in the music program here. As for a major, mine hangs n the more simple side with Business Administration. Because I go to a small private University, I am able to be heavily immersed in choir, chamber choir, opera scenes, the Halloween concert, student recitals, honors recital, and voice lessons. All of this commitment leads to my music minor. In terms of personality, the adjectives that best describe mine are quirky, positive, empathetic, and driven. I like to multitask, and I know what every weekday will consist of the day before it happens. I have fun, there is no doubt about that, and tend to put others at ease with telling silly jokes to lift any tension. Perfectionism is an idea I believe is in the eye of the beholder, and I feel that there is no better than the best that I can offer. With that mindset tasks are tackled with one-hundred percent of what I am capable. This blog makes me rather excited. Besides singing and fitness one of my other loves is hair. I have always had an interest, and plan to delve even farther into hair products and how and why consumers use what they do. View all posts by lwille01

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