Just as clothing trends are constantly changing, so do hair trends. One marketing tool Brands are starting to use are different social media sites. One such brand,Tresemme uses youtube videos to show their consumers how to make their hair as marketed in commercials. According to Vinana Naidu, Tresemme invites consumers to watch their videos, try it out, and blog about their results.
Similarly, well known brand Paul Mitchell also enjoys indulging in social media. Angus Mitchell, the son of Paul uses social media not only to promote products, but to let consumers stay connected and give a more personal feeling. He likes letting saloon owners and fans keep up with personal endeavours like his marriage and child on the way! He likes keeping his family connected because of brand recognition and the name itself. He also enjoys using groupon to generate buzz and lasso people in. When social media is involved, people also get to share their experiences and likes and dislikes about products.
Many companies would not be as successful without the usage of social media. Not only do companies use sites like groupon, but also Facebook, Instagram, Snapchat, and Twitter. The more buzz created about products the better. Hair is considered part of vanity and women strive to have to most beautiful hair they are capable of. Dove uses sites such as Facebook and Twitter to share hair stories as well as enabling ladies to share about their hair on their own website. On the Dove website women are allowed to speak about their hair frustrations. Dove got women to post by awarding three women hair makeovers at the end of that specific campaign.