It seems that all around the globe hair care, hair products, knowledge about hair,and the hair market in general is expanding.
In Africa, the demand for real human hair is rising so quickly that it is difficult to keep up the supply. Madame Noir suggests that the industry in Africa alone is worth one billion dollars. This hair frenzy for extensions is mostly being exported from India because of the strength and quality of hair. Consumers want to know more about hair and how to take care of it. The demand for more human hair has consumers more aware of how to treat it and has created a much bigger demand for hair products as well.
A woman’s hair is an extension of herself. It helps create personality and is an outlet for creativity. Beautiful hair has always been a coveted asset a woman possesses. That is why when women start to lose their hair they are not just losing pieces of themselves, but pieces of their vanity.
Not only in Africa is the drive for knowledge about how to treat hair and what products should be used. Women are also experiencing a new hair epidemic that is creating a new market for womens’ hair products. The issue of balding and hair loss now has the populous of women concerned according to Philip Kingsley the stylist for Audrey Hepburn. Women are losing more hair than ever before, and there is a huge rift in the womens hair loss care market.Phillip also claims that women lose as much hair as men, but less just go bald. There is not only the want for products that make hair look thicker, but also grow longer and stay healthier.
Hair care has always been a big industry, but small shifts are happening with the human hair market and more attention is being focus on hair loss versus hair upkeep.