You know how you open a bag of chips and it seems to be half gone? What about a box of crackers and I’m sure countless other purchased items that it doesn’t seem fair that they are as empty as they are. Well in California consumers had this same problem with 20 to 30 hair products. Sydney Cohen explains to her readers that Johnson and Johnson and Neutrogena were taken to court to settle these allegations of having misleading product packages. They have 24 months to get rid of all the misleading products, and did not disclose which products were in the misleading packages.
More than one company practices this misleading marketing because there is a Department of Agriculture and Division of Weights & Measures. It makes sense in terms of the company saving money, but the consumer is going to be less likely to repurchase products if they are not as full as expected. The company is saving money in some cases and hurting themselves in others by not keeping customers.
They were forced to resolve this by paying $506,000 in civil penalties and investigation costs. They would have saved more money by not being deceptive in the first place. In order to apologize to customers, or try to keep repeat customers they could send a sample in the mail or in stores if something is purchased to make up for the lost product. If customers are aware the company is sorry, and they try to express that they will be more likely to keep customers.
They could have prevented this packaging mishap by putting the correct amount of product in the packages. If it was a huge accident, they should have at least a few or all the products being weighed to see if they match the volume expressed on their packages.
It seems that all around the globe hair care, hair products, knowledge about hair,and the hair market in general is expanding.
In Africa, the demand for real human hair is rising so quickly that it is difficult to keep up the supply. Madame Noir suggests that the industry in Africa alone is worth one billion dollars. This hair frenzy for extensions is mostly being exported from India because of the strength and quality of hair. Consumers want to know more about hair and how to take care of it. The demand for more human hair has consumers more aware of how to treat it and has created a much bigger demand for hair products as well.
A woman’s hair is an extension of herself. It helps create personality and is an outlet for creativity. Beautiful hair has always been a coveted asset a woman possesses. That is why when women start to lose their hair they are not just losing pieces of themselves, but pieces of their vanity.
Not only in Africa is the drive for knowledge about how to treat hair and what products should be used. Women are also experiencing a new hair epidemic that is creating a new market for womens’ hair products. The issue of balding and hair loss now has the populous of women concerned according to Philip Kingsley the stylist for Audrey Hepburn. Women are losing more hair than ever before, and there is a huge rift in the womens hair loss care market.Phillip also claims that women lose as much hair as men, but less just go bald. There is not only the want for products that make hair look thicker, but also grow longer and stay healthier.
Hair care has always been a big industry, but small shifts are happening with the human hair market and more attention is being focus on hair loss versus hair upkeep.
In terms of who I am the answer is both simple and intricate as is the case with most other human beings. My hometown is a really small village called Metamora. Involvement has always been a constant in my life, and In high school I played sports such as volleyball and track and participated in all the shows in the music program such as musicals, madrigals, and jazz choir. This busy activity base set me up for my college schedule. I played volleyball freshman through junior year, and am heavily involved in the music program here. As for a major, mine hangs n the more simple side with Business Administration. Because I go to a small private University, I am able to be heavily immersed in choir, chamber choir, opera scenes, the Halloween concert, student recitals, honors recital, and voice lessons. All of this commitment leads to my music minor.
In terms of personality, the adjectives that best describe mine are quirky, positive, empathetic, and driven. I like to multitask, and I know what every weekday will consist of the day before it happens. I have fun, there is no doubt about that, and tend to put others at ease with telling silly jokes to lift any tension. Perfectionism is an idea I believe is in the eye of the beholder, and I feel that there is no better than the best that I can offer. With that mindset tasks are tackled with one-hundred percent of what I am capable.
This blog makes me rather excited. Besides singing and fitness one of my other loves is hair. I have always had an interest, and plan to delve even farther into hair products and how and why consumers use what they do.